But the movie's performance disappointed analysts because Sony Pictures Entertainment and its financing partners spent at least $325 million to make and market the film worldwide.Ultimately, it was another franchise with comic book roots that ended the nearly month-long reign of "The Avengers" at the top of the box office, as "Men in Black 3" became the #1 movie in America with an estimated $70 million debut over the four-dayAs expected, "Men
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