Salesforce.com buying Buddy Media in $689M deal

The thing is, Buddy Media had no real need to sell. The company has more than doubled its year-over-year revenue growth and, last I heard, has 90 percent gross margins. Buddy Media has raised $90 million in ventureSAN FRANCISCO -- Salesforce.com has agreed to acquire Buddy Media for $689 million as it continues its rapid expansion into social-media marketing. The cash-and-equity deal, which is subject to regulatory approval, is expected to close by Oct. 31.The thing is, Buddy Media had no real

Read more ...