Tour de France Heir Sees Benefit as Wiggins Win Expands Markets

(CNN) -- Bradley Wiggins made history on the Champs Elysees Sunday as he became the first British rider to win cycling's Tour de France. And in a double triumph for Britain, his Team Sky teammate Mark Cavendish claimed(CNN) -- Bradley Wiggins made history on the Champs Elysees Sunday as he became the first British rider to win cycling's Tour de France. And in a double triumph for Britain, his Team Sky teammate Mark Cavendish claimedThe Amaury family, which owns the Tour de France, is seeking to boost sales after six years in which doping scandals turned backers away from cycling. Wiggins, who has denounced cheating, is helping to make the race more popular abroad, according toWorld champion takes fourth straight Champs-Elysées victory as Wiggins is officially first British victory - Mark Cavendish (Team Sky) confirmed his status as the best sprinter ever to appear at the Tour

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