Thursday, August 2, 2012
NBC Olympics: Hashtag $$$
NBC paid more than $1 billion for the rights to this year's Summer Olympics in the United States.There have been plenty of negative hashtags assigned to NBC's Olympics coverage on Twitter, including #NBCFail and #NBCStinks. But on Madison Avenue the hashtag for this Olympics so far is more like: #NBC$$$$. NBCUniversal has pulled in more(David Saracino - for Capital Business) Here's the biggest lesson from the latest firestorm on Twitter: Any leaders—even Twitter executives—can get blindsided by social-media backlash. In case you've missed the digital saga du jour, Guy
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