Over the years, Penney's became JCPenney, and now it's being rebranded JCP. Under the company's new CEO, Ron Johnson – hired by the J.C. Penney (NYSE: JCP) board away from Apple Inc., where he was head of Apple's stores – it's one of the mostJ.C. Penney's (NYSE:JCP) strategic move from promotional discounts to 'everyday lower prices' is still not paying off and the transformation is slow. Poor sales in the important holiday season could pressure the stock under its - The retailer reported a quarterly loss of $0.93 per share, excluding certain items, much wider than the $0.07 per share loss the Street was expecting. Revenue was also shy of consensus, and Penney saidJCP is one of those story stocks that has a little something for every trader. The stock has been amazingly volatile since AAPL's former retail head took over as CEO of the beleaguered retailer. The stock is down 50% ytd andAnd with nearly $60 billion in sales up for grabs, advertisements from struggling retailers like Best Buy (NYSE: BBY ) , RadioShack (NYSE: RSH ) , J.C. Penney (NYSE: JCP ) , and Sears Holding Corp. (Nasdaq: SHLD ) will be some of the most important
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