With growth stalling, Chipotle Mexican Grill Inc. (CMG) is mulling changes that threaten to turn the burrito chain into what founder Steve Ells said it would never be: another fast-food joint. Ells, a classically trained chef, built a cult brand byChipotle is about to start slinging craft brews - beginning in Chicago, 15 of the chain's Windy City locations will serve two beers by 5 Rabbit Cerveceria, a Chicago-area microbrewery. If the craft beer additions are successful,Chipotle's downfall began Oct. 18 when the burrito chain said comparable restaurant sales could be “flat” for 2013. The disappointing outlook, called conservative by some analysts, triggered an immediate sell off in the stock. Shares eventuallyChipotle and Craft Beer: Craft beer is becoming a big part of fast food menus, with Smashburger among the fast food chains offering craft beer to help win over customers. A recent study showed bigger beer menus mean bigger business. Now someChipotle and Craft Beer: Craft beer is becoming a big part of fast food menus, with Smashburger among the fast food chains offering craft beer to help win over customers. A recent study showed bigger beer menus mean bigger business. Now some
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