ARM LEG Two things our flight & hotel deals won't cost you. Expedia.co.uk Advertising Agency: Ogilvy & Mather, London, UK Executive Creati.In lieu of any last-minute getaways allow the folks over at Ogilvy to brighten up your (dark, damp) Monday with their latest campaign for Expedia, that utilises those ubiquitous three-letter airport luggage tags to wonderfully wittyOthers rely on "the big idea." Both approaches have merit. Sitting squarely in the "big idea" category is this brilliant new campaign from Ogilvy for Expedia which combined airport IATA codes (the three letter tags they put on your checked bags) intoEvery now and again an advertising campaign kicks in which has the chance to be very effective due to its simplicity and is also being rather clever. Step forward Expedia in the UK which has enlisted creative giant Ogilvy to create a new outdoor postExpedia is a leading online travel agency. It operates online travel portals such as expedia.com, hotels.com and hotwire.com that help connect travelers with travel suppliers such as hotels, airlines, cruises and car rental companies. Expedia also
Related External LinksExpedia Hotel Stays Sale from $29 per night | One Take DealsAirport IATA Codes for Expedia | Our Timehyper-sheet: Expedia: Print
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