Friday, January 11, 2013

Startup Lets Retail Stores Track Shoppers As Websites Do

Euclid, the new startup from the creators of Urchin, a company Google acquired which then became the basis of Google Analytics, first introduced its offline customer tracking solution – or “Google Analytics for the real world,” as the team calls itLearn how to identify hidden insights in standard Google Analytics reports, take data driven actions to help create happier customers & richer bottom-lines! Google Analytics tips & practical data analysis strategies that useEuclid, the new startup from the creators of Urchin, a company Google acquired which then became the basis of Google Analytics, first introduced its offline customer tracking solution – or “Google Analytics for the real world,” as the team calls itI wanted to track clicks on links to Fancybox lightboxes as both virtual pageviews and custom events in Google Analytics. Personally, I'm logging the clicks with both of these methods. I want to be able to see virtual pageviews included within theGoogle Analytics is unarguably powerful for a wide variety of different forms of website analysis, but step off of your own site and it becomes a little harder to track visitors, where they arrive from, and how they found you in the
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