Tuesday, May 21, 2013

A Flashy Bet for Yahoo on a Shift in Social Media

SAN FRANCISCO — Both Marissa Mayer, Yahoo's chief executive, and David Karp, Tumblr's 26-year-old founder, reassured worried users on Monday that Yahoo's deal to acquire Tumblr for $1.1 billion would allow the social networking site to operate as it is.

Yahoo has now officially confirmed that it is buying blogging platform Tumblr for $1.1 billion mostly in cash, after reports on an impending deal first surfac..

Sources close to acquisition talks between Yahoo and Tumblr say the blogging platform feels that Yahoo's $1.1 billion offer is "too low" and vi..

In her now-famous tweet, Yahoo CEO Marissa Mayer promised not to "screw up" Tumblr. While it remains to be seen whether the site's users will soon be fleeing, Tumblr's advertising is a different story. Simply put, there's not much to screw up at this

Despite largely anecdotal media speculation, it's not clear how the acquisition of Tumblr by Yahoo for $1.1 billion will be greeted by users of the New York blogging service. But rival blogging service WordPress's founder Matt

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A Flashy Bet for Yahoo on a Shift in Social Media

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