Yahoo has now officially confirmed that it is buying blogging platform Tumblr for $1.1 billion mostly in cash, after reports on an impending deal first surfac..
One huge issue for Yahoo is that currently there is very little inside Tumblr to target. Users can get an account with an email address and by filling in their age. They don't have to provide any other identity information. Tumblr is
See all 6 Q's About the News ». In the article “Yahoo to Buy Tumblr for $1.1 Billion,” Michael J. de la Merced, Nick Bilton and Nicole Perlroth report on Yahoo's purchase of the six-year-old Tumblr. WHAT is Tumblr? WHAT is your favorite social media
Marissa s Tumblr It's worth noting that the biggest social media story of the year so far has nothing to do with innovation but rather the sale of an existing platform, Tumblr, to an entrenched tech giant, Yahoo Yahoo. It may be a sign that the first
Selling better targeted ads: Yahoo will be able to better target people across the web thanks to Tumblr. The blogs people follow on Tumblr are highly indicative of their interests. With Yahoo becoming the official host of Tumblr blogs, the company will
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Here's Why Tumblr Is Worth More Than $1.1 Billion To Yahoo
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