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In short, some of the fundamental constraints that shaped Tumblr in its most nascent stages was that publishers weren't yet able to get advertisers to buy native, in-stream ad units, and that traditional ad buys made units that
This morning Yahoo announced that it reached deep into its pockets for $1.1 billion and used the cash to acquire Tumblr, the social media and blogging network. As with most big-tech-company-buys-small-tech-company acquisitions (see Facebook and
Union Square, founded 2003, and Spark, which opened two years later, each put $350,000 into Tumblr 2007, the person said. In 2008, both invested $2 million, followed by $2.5 million apiece in 2010. The firms kept making indentical investments, up until
David Karp isn't the only person who's gotten rich or famous from Tumblr. A number of entrepreneurial bloggers turned their Tumblrs into publishing deals or promotional opportunities, cashing in on their clicky content.
Related External Links
Tumblr CEO: Not A Billionaire
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