Google today introduced a number of new segmentation features for Google Analytics that should make it easier for users to isolate and analyze subsets of their visitors or app users. Previously, segments were always based on individual visits. While
Google Analytics has evolved again. The Analytics team has announced new changes to the advanced segmentation features. First and foremost, a new interface that simplifies the process of making a segment. Secondly, a slight – but important – change in
Google today introduced a number of new segmentation features for Google Analytics that should make it easier for users to isolate and analyze subsets of their visitors or app users. Previously, segments were always based on individual visits. While
Awe.sm, a startup that aims to help brands determine ROI for their social media marketing efforts, released a simplified dashboard on Tuesday, aimed specifically at CMOs and non-engineering crowds. The tool helps
Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and
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